Promotion of Private Brands to result in increased Bill value :
•    Driving private brand sales by building credibility and displaying intensive end-to-end product knowledge.
•    Cross-selling, upselling and suggesting alternatives for relevant products within private brands.

To Increase Customer Satisfaction and buying frequency of high value customers :
•    Delivering a high quality of customer interaction through excellent communication and customer orientation.
•    Gauging customer needs and offering knowledge and expert advice on trends and suitability

To Increase the membership base :
•    Educate non-members about the membership programs and encourage First Citizen enrollments