•    Plan and coordinate product development activities to ensure timely completion.
•    Coordinate with management to make critical decisions related to product developments
•    Review product designs and recommend changes to management.
•    Develop best practices to optimize product development procedures.
•    Identify areas of improvements and concerns and recommend improvements.
•    Develop and maintain product specifications for reference purposes.
•    Provide assistance to product design and development teams.
•    Maintain consistency and accuracy of information flow between design, development and merchandising teams.
•    Provide guidance in product upgrades to meet changing business demands
•    Oversee product development activities within allotted budget and timelines.
•    Provide project status updates to management on periodic basis.
•    Schedule regular meetings to discuss about new product ideas and issues.